Q1 2021 Performance of Top Theme Parks Apps in Australia

In the first quarter of 2021, the performance of top theme park apps in Australia showed varying trends in downloads and active users, as reported by Sensor Tower. The data, encompassing both iOS and Android platforms, provides a snapshot of user engagement during this period.

Starting with Village Roadshow Theme Parks, the app began the quarter with approximately 17K downloads and concluded with around 7K, indicating a downward trend. Weekly active users also saw a decline, starting at approximately 22K and ending the quarter with roughly 17K active users.

SeaWorld experienced modest numbers in comparison, with downloads starting at 280 and dipping to 45 by the end of Q1. The app's weekly active users mirrored this trend, dropping from 227 to a mere 26 users.

The Disneyland® app showed more stability in revenue, with earnings ranging from $10 to $20 throughout the quarter. Downloads hovered around the mid-60s but saw a slight decrease to 42 by the quarter's end. Active users started at just over 1K and slightly decreased to 664.

My Disney Experience generated consistent revenue, with numbers fluctuating between $20 to $52. The app's downloads saw a peak of 73 in early March but ended the quarter at 46. Active users followed a similar pattern, starting at 508 and declining to 374.

Lastly, Universal Studios Japan maintained low but steady download numbers, starting at 23 and ending the quarter at 32. The app's weekly active users saw a slight decrease from 289 to 233.

These figures highlight the dynamic nature of app engagement in the theme park category. For more detailed insights and analysis, Sensor Tower's comprehensive data provides a deeper understanding of the market trends.